Top 10 Digital Marketing Trends 2021 – #4 Transparency

Are you looking for a head start over your competition as you head into 2021?

We’ve compiled the top 10 digital marketing trends for 2021 that your business needs in order to engage customers and generate more traffic, leads, and revenue.

Top 10 digital marketing trends for 2021:

  • Video
  • Email
  • Authentic connections
  • Transparency
  • UX (User Experience)
  • Repurpose Content
  • Hub and Spoke Content Strategy
  • SEO
  • Voice Search & AI
  • Social Proof

Discover why transparency is a top digital marketing strategy for 2021:

Pull back the curtains, throw open the doors, and get personal with your customers. Businesses are used to playing it safe and always putting their best foot forward to remain professional. It turns out that being too professional might be hurting your engagement with your followers.

More than just a marketing strategy, transparency is a business strategy that your whole company must embody. Transparency demonstrates to your customers that you have their best interests in mind.

Ways you can demonstrate transparency:

  • Your Pricing – being upfront with consumers about the cost of materials, labor, and shipping that goes into a product or service. Price transparency can also include how much the business is making off the selling price.
  • Your Process – share what you do and how you do it. Customers are used to seeing the final polished product, but process transparency lets them know how you got there, showcasing both successes and failures along the way. Showing the human side of your business connects you to your customers.
  • Your Mission – does your company have a motive beyond just making a profit? Do you utilize local resources, supply jobs to people in third-world countries, or help people in some other way? Not only do customers want to know what you stand for, but they will feel good about giving you their support for a larger cause.

Customers don’t connect to your product or service; they connect to your story. Transparency brings down barriers. When companies show the human side to their business, they appear more approachable to the consumer, making their content more relatable and boosts engagement.

While there will always be new trends and external market conditions to keep up with, these 10 most important digital marketing trends for 2021 will increase your traffic, generate more leads, and grow sales.

Don’t forget to read the rest of the top 10 series or 

download the entire E-Book here. 

If you want a more tailored digital marketing approach for 2021,

 contact It’s Simply Digital today to schedule a consultation.