Are you looking for a head start over your competition as you head into 2021?
We’ve compiled the top 10 digital marketing trends for 2021 that your business needs in order to engage customers and generate more traffic, leads, and revenue.
Top 10 digital marketing trends for 2021:
- Video
- Authentic connections
- Transparency
- UX (User Experience)
- Repurpose Content
- Hub and Spoke Content Strategy
- SEO
- Voice Search & AI
- Social Proof
Discover why email is a top digital marketing strategy for 2021:
99% of people check their email every day. More than 50% of people check their email before doing anything else online. And, according to Adestra, consumers prefer email for communicating with the brands they’re connected with. All of that to say, email is an essential digital marketing tool for attracting and retaining customers across all demographics.
The key is making sure that your email marketing is effective, and for that, you need the right marketing strategies. To improve your email marketing ROI, make sure that you are incorporating these strategies:
- Subject lines: Your email marketing starts with the subject line. Subject lines are a significant component of a successful email marketing campaign and can make or break open-rate. Personalizing your subject lines, even including an emoji, can make readers feel connected to the message inside.
- Mobile friendly: Half of all emails are opened on mobile devices, which means it’s essential that your email templates are mobile-friendly.
- Email design: Create emails that delight. Engage them with exciting stories. Consider incorporating animations, GIFs, or even full-length videos. Email marketing is all about the subscriber and getting them to interact with your content.
The future continues to look bright for email marketing, but marketers must focus on the subscriber experience. Customers will be expecting an interactive and authentic experience with your business. Make sure your emails are personalized, create value for subscribers, and stay loyal to your brand.
While there will always be new trends and external market conditions to keep up with, these 10 most important digital marketing trends for 2021 will increase your traffic, generate more leads, and grow sales.