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The Power of Podcasting

Podcasting

Business leaders all share a common goal, finding a way to stand out in a crowded marketplace. While there are many marketing tools available, there is probably one that you aren’t utilizing, and that’s podcasts. Organizations can use podcasts for various purposes, including driving brand awareness, building brand authority, and reaching customers in a new way. Discover the power of podcasting and learn how incorporating podcasts into your marketing plan can offer benefits to your business.

Podcasting is a Powerful Marketing Tool

A strong SEO strategy is essential for businesses to increase search engine traffic, thereby improving your brand’s visibility online and giving you more opportunities to convert qualified prospects into customers. But when it comes to SEO, podcasts are often overlooked and underestimated. Demand for podcasts is increasing, with over 140 million Americans listening to podcasts.

Podcasts can help your business appear higher in search results with the right keywords, but it’s essential to set yourself up for success. Make sure you’re following these tactics to optimize your podcast for SEO:

Title – Your title should be compelling, and it should include your most important keywords.

Episodes – Now that Google indexes audio content is essential to use keywords within your actual podcast.

Show Notes – These written summaries, often in bullet point format, tell potential listeners what they can expect in the episode and are another opportunity to include keywords.

Other places to try to incorporate keywords include:

  • The post URL
  • File names
  • Subheadings

Why should you have a podcast for your business?

Podcasting has the power to improve SEO, build trust, and generate attention for your business.

How to Start Podcasting

Often informative and educational podcasts help businesses reach a targeted audience as well as creating value for listeners. So how can your business take advantage of podcasting? When you’re first starting, you need to record a computer with a microphone and access to the internet. Of course, as your podcast grows, you’ll want to invest in better equipment to produce better sound quality. Record your podcast episode, edit it, and publish it on a platform of your choosing.

The bigger question with getting started is likely knowing what you should talk about. Businesses can use their podcasts to share information about new products, share company information, or discuss general information related to their industry. Podcasts provide a platform for a company to connect with customers on a deeper level, celebrate successes, and highlight struggles. Ultimately podcasts have the potential to create more loyal customers.

Incorporating podcasting into your marketing plan is a great way to increase brand awareness for your business. Take a listen to our podcast It’s Simply Digital and as always, we are here to help you share your story and build your brand. Contact us today to schedule a consultation.  

Key Takeaways

  • Podcasting has the power to improve SEO, build trust, and generate attention for your business.
  • Podcasts can help your business appear higher in search results.
  • Incorporating podcasting into your marketing plan is a great way to increase brand awareness for your business.
  • It’s Simply Digital is here to help you share your story and build your brand.