The 101 on Clubhouse

Chatting, collaborating, and sharing stories in real-time, Clubhouse is the new social hot spot. Almost nothing drives interest more than exclusivity. While other social media apps measure success by the number of active members logging in and using the platform, Clubhouse has chosen to go a different route. To join the invite-only platform, you can put your name on a waiting list or be brought in by someone who already has an account. Whether or not you’ve scored an invite, keep reading to find out the 101 on Clubhouse.

How to Join Clubhouse

The first thing to know about any new social media platform is how to join. Currently, Clubhouse is only available on iOS devices, and it’s invite-only. When someone joins Clubhouse, they are automatically granted one invitation to send someone using their phone number, making invitations more likely to go to closer personal contacts and not merely acquaintances. Once someone has been on the app for some time, they can earn additional invites to send.

Not sure if you know anyone who can send you an invite? You can still download the app and reserve your username. When a friend joins Clubhouse, they may receive a notification letting them know that you’ve reserved your username and asking them if they want to invite you to join.

Once you’re in, you’ll be able to set up your profile photo, write up a bio, add links to your other social media channels, and find people to follow.

How to Use Clubhouse

Clubhouse most closely resembles a hybrid of a TedTalk and a podcast. When you open the app, you’ll be presented with a list of rooms along with the names of who is in each room. Users can create and join ‘rooms’ where they can chat with others. There are no pictures or videos on Clubhouse; it’s all just audio. With dozens of conversations happening simultaneously, users can join and leave the room at any time.

Most Clubhouse rooms have a set group of people acting as moderators. While most of the room users are on mute, essentially the audience, the moderators can speak freely. Additionally, the moderators can call on members of the audience who want to participate.  

Pro tip: Listen to the rooms your brand or business serves and write down the questions the audience is asking. Take notes and answer those questions in social posts, emails, blogs, and newsletters.

How to Use Clubhouse For Your Business

Clubhouse was designed to build communities and connections, which means there is ample opportunity to use your business platform.

  • Community building – trainers, coaches, podcasters, event creators, and anyone else looking to build a community can use Clubhouse as a platform for engagement. This will become an even greater tool when Clubhouse opens to Android users.
  • Networking and collaboration – While you need a personal invitation to join Clubhouse, once you are on the app, you have the opportunity to network with experts in a multitude of industries. Once you’ve made a connection, you can use Clubhouse for collaborations. In addition to the larger public rooms, Clubhouse users can start private chats with their connections.

Applying a multichannel approach to digital channels, such as social media platforms, can help you connect with current and prospective customers to achieve your business goals. It’s Simply Digital is here to help you build a strong brand and stay digitally connected. Contact us today to schedule a consultation.  

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Key Takeaways

  • Clubhouse is the new social hot spot where you can chat, collaborate, and share stories in real-time.
  • Designed to build communities and connections, Clubhouse is driving more interest through exclusivity.
  • Clubhouse is currently invite-only and only available to Apple iOS users.  
  • There is ample opportunity to use Clubhouse to build your business.
  • It’s Simply Digital is here to help you build a strong brand and stay digitally connected.