Not getting the results you are looking for from your digital marketing efforts? Stop spinning your wheels and get hyper-focused on efficiently targeting your ideal audience utilizing your available resources.
Avoid these six pitfalls to get the most out of your digital marketing skills.
- Not knowing your customers or audience well enough
Having a clear idea of who you are marketing to is essential to success. One of the biggest digital marketing mistakes comes from advertising to people that aren’t your customer base. Instead of trying to capture everyone, market directly to your customer.
Finding your target audience takes time and research but pays off in the long run by avoiding frustration at lack of sales. When you can define what kind of person you are marketing to, you can think of their position. By doing this, you can deeply understand customer behavior patterns, pain points, and genuine interests. Knowing who your customer is building a solid foundation for you to create a strategy around.
How to avoid this digital marketing mistake: Do some research on what your typical customer looks like. Where do they shop? What are their hobbies? How old are they? Being able to pinpoint your clientele allows a clear vision of who they market to.
- Not having a digital marketing strategy
Having a marketing strategy is one of the easiest ways to ensure your brand’s success. Don’t let your brand fall behind because you don’t have a comprehensive idea of marketing your product or service. Having a strategy means outlining goals for your brand and how to achieve them. By having a clear vision, testing your market, and defining your goals, you will be able to pinpoint your strengths and see what can be improved upon.
How to avoid this digital marketing mistake: If you don’t have a solid strategy, you won’t have a stable foundation for your brand. Once you define your audience, write down what you’d like to see happen for your brand. It’s essential to have goals. However, a strategy will help outline the next steps.
If you need help creating a fail-proof strategy, it’s our specialty. Book a call now.
- Not utilizing your social media
A big part of your strategy should involve social media platforms such as LinkedIn, Instagram, Facebook, and Twitter, to name a few. The number of social media users continues to climb, and not having a social media presence isn’t in the brand’s best interest. Instead, figure out where your target audience hangs out and post religiously to them with exciting and on-brand posts.
Utilizing your social media puts you in charge. You can cater to your customers by posting engaging, relevant content. Additionally, you can interact with your customers to get valuable feedback about your brand and product or service.
How to avoid this digital marketing mistake: Get comfortable with different social media platforms. Practice posting some content to the platform where your audience hangs out. Once you become comfortable, using your social media to market will become second nature. Some companies prefer to outsource their social media by hiring a company to create content and post on the brand’s behalf.
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- Not tracking your progress
What is the point if you have a clear strategy that seems to be working but no gauge to measure against? One of the biggest digital marketing mistakes is not tracking what is successful vs. what doesn’t work. If you track your goals and progress, you will visualize what aspects of your marketing need to be fixed and what practices optimize your strategy.
How to avoid this digital marketing mistake: Set specific and measurable goals.
- Not learning SEO
What is SEO? Find out more about what and how this technique can help you avoid making substantial digital marketing mistakes. It’s always good to have many tools in your arsenal. SEO is another way to make sure your brand is front and center during any competition.
How to avoid this digital marketing mistake: Do some research to learn more about SEO and Keyword research. Once you can implement these actions, you’ll be able to optimize your brand better.
- Thinking success will come overnight
Don’t get demotivated when you don’t see success as quickly as you’d like. Many brands lose steam when they don’t see the results they were hoping for, but remember, good results take time! To see the results you want, you must post on social media consistently, be on top of SEO, and track your progress. Over time, you will start meeting your goals, and the payoff will be worth all your hard work.
How to avoid this digital marketing mistake: Have patience! If you are diligent in your research, post to your social media, and optimize your brand with SEO/ keyword research, you will succeed.
Digital Marketing isn’t easy, but the rewards are worth it. Once you get more comfortable with the concepts, social media, and strategy, you’ll be able to master the direction and growth of your brand.
It’s Simply Digital can help you avoid these pitfalls by creating a strategy for success. Schedule a call today.
- Know your audience
- Have a solid strategy
- Utilize your social media
- Learn key concepts, like SEO
- Be patient and consistent