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Lisa Williams

4 Tips to Building Your Brand

Ready to build your brand, but don’t know where to start? The good news is that it’s easy- kind of. Brands often get caught up in chasing sales, getting good numbers, and exposure. While these aspects are important, a good brand will keep its focus on its...

Is Your Brand Answers-Ready?

“Best breakfast restaurant near me that is open and serves omelets?” On a recent trip to Sedona, AZ, this was an actual search I typed into Google. As consumers, we expect technology to answer complex queries with a greater degree of specificity than ever. Search...