Ready to build your brand, but don’t know where to start? The good news is that it’s easy- kind of. Brands often get caught up in chasing sales, getting good numbers, and exposure. While these aspects are important, a good brand will keep its focus on its customers. To build your brand means to build who you want your customer to be, what you’d like your customers to experience, and how your customers react to your brand. If you center your attention on your customer, everything will fall into place. Follow these four steps to start:
Keep it simple
- If you want to make your website more user-friendly, here’s an easy way: keep things simple. You can do this by keeping the CTA buttons easily accessible and making sure ease of use is a priority. This will allow customers to have a smooth, pain-free experience with your brand.
Know what your brand has to offer
- You know your brand inside out, display that! Highlight what your brand offers by presenting key products or services. Know what your brand does best and focus on helping customers with your expertise. Once you’ve received positive customer testimonials, showcase them. Customers like to see that other people have good experiences with your company. You’re good at what you do, have the confidence to show it!
Convey a strong consistent message
- When you let your confidence show and have a clear idea of what your brand is offering, your brand’s message begins to shape. Use that message or statement to illustrate your social media (maybe link to one of your SM blogs). Be sure to have identifiable aesthetics that compliment your message. Posting consistently on social media creates a familiarity with your company, allowing your customers to feel comfortable on your space. This also builds customer loyalty, which keeps them returning.
Identify customer issues
- Once you start to build your social media be sure to keep up with it. These platforms provide invaluable opportunities to identify any issues your customers face by interacting with them. Take time to address customer feedback; positive or negative. Engage with your customers to see what they like about your brand or what they think can be fixed. Potential customers will respect the fact that you’re heavily involved with making sure they feel heard.
Key Takeaways:
- Keep your website and social media consistent and simple;
- Be confident in your brand and let it show;
- Have a strong, concise message;
- Identify customer pain points and engage with them through social media.
It’s time to take control of your brand and start building an authentic, personal story that sets you apart from the rest. It can be intimidating, so when you’re ready for some help creating a unique identity, let us know! We’ll work with you one-on-one to develop a marketing plan that is perfect for your business. Click here to book a consult with our marketing strategist today!